A typographic identity for a sound studio: one word, seven widths. The logo is not fixed; the word narrows and widens with the volume. The identity lives in space as chrome letters.
Process
System
The width axis of a variable family became the logo itself.
Motion
The word responds to sound: narrowest in silence, widest in a scream.
Space
Chrome letters reflect the room; the identity adapts to where it stands.
Final work
This is not a client job; it is a sample piece made to show the language of the site.